Beauty shaped by Japan's four seasons and Asian hair
134concerns
An answer for every concern
Aujua began by looking again at hair and scalp concerns, 134 of them Never forcing one right answer, from more than 20 lines it finds the set that suits your hair. Milbon, 2010
AUJUA SOMMELIER
The one who reads your hair
An Aujua Sommelier is a stylist certified by Milbon. Only those who complete the required training and pass the exam may use the title (since 2013) Built on three pillars, knowledge of hair and scalp, technique and counseling, they choose what suits you from the home-care combinations (120,960 by the official count)
OUR COMMITMENT
What Aujua stands for
Knowing Asian hair, inside and outCurl and waves, lipids lost to color, hollows that come with age. Everything begins with the tendencies of Asian hair
With Japan's four seasonsWaves in humid months, dryness in dry ones, sunlight in summer. There are lines that follow the turning seasons too
A look into the nano worldSeven methods, including the SPring-8 large synchrotron facility, look deep into the hair down to the nanoscale
Recomposed for the hair of the dayNo formula repeated. Each visit, your hair as it is now is read and the set rebuilt
Scents that wear flowersNo chasing trends. Each line carries a single flower for its story, and Repairity, the gerbera that blooms twice a year
Only at salonsSalon-exclusive, a promise that it is handed over with a stylist's words
WHAT HAPPENS IN YOUR HAIR
Three things that happen in your hair
01 FillKeratin CMADK, into the gaps deep within the hair
02 SmoothLifted cuticles, laid smooth
03 ShineHair brimming with moisture, returning light beautifully
Images are for illustration
THE LINES
Eight lines, eight stories
AQUAVIA
Aqua ViaCurl-prone hair that spreads
Evens out moisture within the hair for easy cohesion
Shampoo ¥3,080
See details
How it works
TPG holds water to even out moisture within the hair, and alkane oil softens
Prices are the maker's list prices including tax (checked October 2026). Ask in store for sizes and other items See all products →
HOW TO USE
The bathroom ritual
IN BATH CleanseRinse well with water around 38°C, lather 2 to 3 pumps of shampoo in your hands and massage the scalp
IN BATH NourishWork the treatment mainly into the ends for about 30 seconds. Twisting sections helps it spread. Once or twice a week, use the Nutrient for intensive care
OUT BATH ProtectOn towel-dried hair, 2 to 3 pumps of serum or milk: ends, then underneath, then the surface. Then dry
IN THE SALON
A special moment, at the salon
There is a salon treatment in which the stylist reads your hair and repairs it in layered steps Depending on the line it has 3 to 7 steps, and it is made to last longer than home care
THE BOTTLE
What the bottle holds
Its soft curves speak of the grace and gentleness of Japanese women A shape subtly different left to right stands for constant evolution, and silver for research that keeps moving forward
2010Milbon launches Aujua
2013Aujua Sommelier certification begins
TodayInto more than 20 lines
AT SEAM
In Ginza, face to face with your hair
SEAM GINZA is on ONE GINZA 3F, a 1-minute walk from Exit 7 of Ginza-itchome Station Our staff look at your hair and guide you to the right line and order of use. Tax-free at all 7 stores. Please bring your passport
