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Salon-exclusive products
how do they differ from drugstore ones?

Shampoos and treatments marked "salon-exclusive"
They catch your eye, but where to buy them, and how they differ from drugstore products, is hard to see
This page sets out gently how to choose, and where to find them

What are salon-exclusive products?

Salon-exclusive products are the collective name for hair care made on the assumption that it reaches you through a salon or an authorized retailer
Because it is meant to be chosen by a professional and handed over, its character is finely divided ranges, so it can be chosen for your hair and your concerns
Even for a shampoo alone, there are usually several options: moisture-first, a light finish, made for colour or perm history, and so on

How it differs from drugstore products

The biggest difference is that choosing is built in
Drugstore products are made so that one bottle completes the job comfortably, for a wide range of people
Salon-exclusive products are mostly designed to be combined around your hair and its history, with many ranges assuming shampoo, treatment and leave-in are used together
Neither is better or worse; what divides them is whether you want to choose around yourself

Where can you buy salon-exclusive products?

There are three main places to get it

Meanwhile, on resale apps and unauthorized online shops, neither authenticity nor storage can be known
To protect freshness and quality, choosing at an authorized retailer is the safe route

Main salon-exclusive brands

SEAM is a select shop carrying 197 salon-exclusive brands through authorized channels
Among the brands most often searched for are these

AujuaMilbonGlobal MilbonSublimicSystem ProfessionalKérastaseTOKIO INKARAMIOggi ottoREKERA / Rikera EmulsionLOATsururinchoElujudaDavinesHahonicoLebel
Shampoo
Everyday foundation care, chosen for your hair and its history
Treatment
In-shower care that settles the feel and hold of your ends
Leave-in care
Oils, milks and mists, used before and after drying
Styling
Wax, balm and spray, which build the finish
Skincare
High-performance skincare and doctor's cosmetics, from a salon perspective
Beauty devices
Salon-quality devices for home, including dryers and irons

Stock differs by store and season See every brand we carry →

How to choose the one that suits you

The care that suits you changes with thickness, density and wave, and with your history of colour, straightening and bleach
Rather than looking for a "good brand", choosing "what suits the hair I have now" is the shorter road
If your concern is already clear, these may help too

Hair Finder

If you are not sure which to choose

From thickness, density, wave, and your colour and straightening history
we suggest the shampoo, treatment and leave-in that suit you now

Take the free Hair Finder

Prefer to see it in person? Visit a SEAM store (shopping-only visits welcome)

Frequently asked questions

What are salon-exclusive products?
It is the collective name for hair care made on the assumption that it reaches you through a salon or an authorized retailer. Its character is finely divided ranges, so it can be chosen for your hair and your concerns
How do salon-exclusive and drugstore products differ?
The biggest difference is that choosing is built in. Drugstore products are made to work alone for a wide range of people; salon-exclusive products are mostly designed to be combined around your hair and its history, and the ranges tend to be far broader
Where can I buy salon-exclusive products?
You can buy it at salons, and at authorized select shops like SEAM. SEAM's stores need no booking, and shopping-only visits are welcome
Can I buy salon-exclusive products online?
It can sometimes be bought through an authorized retailer's members-only online shop. Resale and unauthorized listings leave authenticity and storage unknown, so we recommend an authorized retailer
I do not know which brand to choose
The care that suits you changes with thickness, density, wave, and your colour and straightening history. SEAM's free Hair Finder suggests the shampoo, treatment and leave-in that suit your hair now