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SEAM

Tsururincho is sold at all 7 SEAM stores. Walk in just to shop · authorized retailer See stores →

Ginza · Omotesando · Nagoya Sakae · Osaka Horie · Fukuoka Tenjin · Sapporo Odori · Utsunomiya (stock varies by store)

つるりんちょ。シャンプー、トリートメント、ブースターを配したキャンペーンビジュアル
Tsururincho hair drama
01 / SMOOTH

TSURURINCHO / AUTHORIZED PARTNER

Every touch
makes you love your hair

Slipping loose and catching the light
a smooth trace left in everyday hair

Find the care that suits my hair

Authorized Dealer

Tsururincho(TSURURINCHO) authorized retailer

A salon-exclusive leave-in treatment many people know by name
Large sizes are available in store too

How we carry it
Manufacturer-authorized retailer (genuine supply route only)
Items carried
4 items (in the SEAM selection)
How to buy
All 7 stores, plus the members-only online shop (sign-up in store only)

A professional finish, for everyday hair

Tsururincho began as a salon "treatment agent", used to protect hair during work like straightening. It was born from the idea of moving that role into a shampoo and a treatment, so that anyone using it comes close to a steady texture

OriginHome care born from salon treatment agents
HeatFor hair with a history of straightening or irons
2026 LinesChoose from REPAIR, REGULAR, AIR or BOOSTER

Main lines we carry

REPAIRREGULARAIRBOOSTER

The line-up changes through the year. See every brand we carry →

Key products

つるりんちょ。シャンプー

01 / SHAMPOO

Shampoo

For hair with heat history, wave or damage

A shampoo pairing a gentle cleansing design with ingredients chosen for repair. From the wash itself it settles the inside and the texture, toward an even shine

つるりんちょ。トリートメント レギュラー

02 / TREATMENT

Treatment Regular

Heat damage / smoothness and hold

Focused on levulinic acid, also used in salon treatments, and keratins of differing molecular weight. It settles hair that has taken iron and dryer heat into a supple, even feel

つるりんちょ。トリートメント エアー

03 / AIR

Treatment Air

Fine or soft hair / a light finish

Toward a texture that stays light yet slips into place. For anyone who dislikes weight or a greasy feel, and who values soft movement and a smooth finish

つるりんちょ。ブースターシャンプー

04 / BOOSTER

Booster Shampoo

Once every three days / special care that resets what builds up

Washing away the weight that styling products and care ingredients leave behind, toward bare hair that takes the next care in easily. Lather well and leave the foam pack for three minutes

Reset your hair every third day

  1. We rinse hair and scalp thoroughly with water below 39°C
  2. Work the booster into a full lather, run your fingers through the ends and massage the scalp carefully
  3. We spread the lather through the hair, leave it three minutes, rinse well and settle it with treatment

Since the 2026 relaunch there are several lines for different hair types and damage. Rather than going by the old product name, please choose from the hair you have now and the finish you like

Where to buy Tsururincho: SEAM's authorized stores

Availability and stock differ by store. Shopping-only visits are welcome.

By area Buy only, in Ginza Buy only, in Omotesando Buy only, in Sapporo Buy only, in Osaka Buy only, in Nagoya Buy only, in Fukuoka Buy only, in Utsunomiya

Hair Finder

See whether Tsururincho suits your hair now
in three minutes

From thickness, density, wave and your colour and straightening history
we suggest what suits you across all 197 brands

Take the free hair diagnosis (Hair Finder)→

Prefer to see it in person? Visit a SEAM store (shopping-only visits welcome)

Retail-only visits and buying from the online shop

Tsururincho is a salon-exclusive brand. As an authorized retailer, SEAM welcomes buy-only visits — no treatment and no booking needed.
Register in store and you can reorder from our members-only online shop.

What salon-exclusive means / What is the Hair Finder? Salon-exclusive retailers: 7 stores nationwide Available in Tokyo

Frequently asked questions

Are your Tsururincho products genuine?
SEAM is a maker-approved authorized retailer. We carry Tsururincho only through official channels.
Which stores sell Tsururincho?
Available at all seven SEAM stores (Ginza, Omotesando, Sapporo, Osaka, Nagoya, Fukuoka and Utsunomiya). Stock varies by store and season, so please contact the store if you want to be sure.
Can I buy Tsururincho online?
You can buy it at SEAM's members-only online shop. Sign-up is handled in store only. On flea-market apps and unauthorized listings there is no way to tell whether an item is genuine or how it was stored, so we recommend an authorized retailer.
I am not sure whether Tsururincho suits me
What suits you depends on hair thickness, density, wave, and your colour and straightening history. SEAM's free Hair Finder suggests what fits your hair right now.

Related pages What salon-exclusive means