Shampoo and care
after straightening
Hair that chose straight has borrowed the power of heat and chemicals, and inside it is delicate
The key to keeping straightening beautiful for long is, in fact, daily home care
What happens in straightened hair
Straightening unbinds the connections inside the hair with chemicals and resets it straight with heat
The shape may be stable, but inside it dries easily and stays delicate for a while
The ends especially are where past straightening has piled up — the place that most deserves care
Small hints for every day
- · On the day of the treatment, follow your stylist's guidance on washing and tight ties
- · Choose a shampoo that washes gently and keeps the moisture in
- · Treatment mostly on the ends. If flat roots bother you, keep it off the roots
- · Dry it before bed. Damp hair rubbing against a pillow is the worst friction of all
- · On days you use an iron, take a moment first with a heat-protecting milk or mist
"Hair improvement" and straightening
Acid straightening and what is called hair improvement belong to the same family, in that they use chemicals and heat
Which treatments you have had changes the home care that suits you
A vague name is fine — the finder asks how often, not what it was called
How SEAM thinks
Choosing straight, or working with the wave, is yours to decide
SEAM does not argue against straightening
We support it, history and all, so straightened hair stays comfortable as long as it can
Hair Finder
The right bottle changes for straightened hair
How often you straighten, how it overlaps with bleach and colour, and the wave you began with
History included, we suggest three to five that suit you now
If you would rather talk it through, visit a SEAM certified salon
Frequently asked questions
- Can I shampoo on the day I have straightening?
- It depends on the product and the menu. Your stylist's instructions are the surest guide. If you are unsure, holding off that day and washing gently from the next is said to be the safe choice
- What shampoo should I choose after straightening?
- Something that washes gently and keeps moisture in tends to suit. If bleach and colour overlap, the choice changes, so we suggest a finder that includes your history
- Should I care for the straightened lengths and new roots differently?
- It is natural for roots and ends to be in different states. The basic approach is treatment mostly on the ends, keeping the roots airy