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SEAM

Care for bleached hair
the order, and how to choose

Hair that has been lifted even once holds water and protein differently inside
Which is exactly why the order and the choice of care change how it feels every day
Nothing difficult is needed. What matters is the order

What is happening in bleached hair

Choosing a shampoo, we have always looked at the ingredient list
But what touches your hair the longest, every day, is the water
The functional water used in SEAM's head spa has become a soap
Its name is MIRAI SOAP

The order, every day

Adding an intensive mask once or twice a week works well too. The daily three steps are the foundation

Hints for choosing

Ranges marked "for bleached hair" or "for heavy damage" are designed around filling the inside
Still, the right one changes with how many times you have bleached, where it remains, and what your hair was to begin with
All-over bleach and highlights can call for different answers

How SEAM thinks

Hair enjoying a high tone, and hair growing out, are equally beautiful choices
SEAM does not argue against bleach. We simply support it, matched to your history
Knowing how much your hair can take is the shortest way there

Hair Finder

Shall we look at how much your bleached hair can take?

How many times, where it still sits, and what your hair was to begin with
History included, we suggest three to five that suit you now

Include bleach history in the finder

If you would rather talk it through, visit a SEAM certified salon

Frequently asked questions

For bleached hair, which matters more — shampoo or treatment?
Each has a different job, so the order matters. Wash gently, and put the filling care from mid-lengths to ends. If you are unsure, the Hair Finder is a good place to build from
My hair stretches like elastic when wet. Is that all right?
It is said to be a sign that the hair has lost a great deal of its strength. Do not judge it by home care alone — talk to your stylist soon. It is important information, and it affects what treatments are possible
Do I need bleached-hair care even for highlights only?
Even partly lifted hair has the same nature. How you work a product in differs between all-over and partial use, so the finder asks about highlight history too