How to live
with wave and curl
It spreads on humid mornings; it waves as the hours pass
Hair like that is not a fault to be fixed, but one of the things that makes you you
Knowing why makes every day far easier
Why hair waves
Most wave is said to come from the shape and twist of each individual strand
It is usually something you are born with, and it can appear later with age or hormonal change
Hair also changes shape easily once it takes in moisture from the air, which is why it feels wider on rainy days and by evening
Small hints for every day
- · When drying, lift firmly from the roots
- · Do not stop half-dry — get to about 80% before finishing
- · Be gentle with wet hair — wrap it in the towel rather than rubbing
- · Settle it at night and the morning frizz calms more easily
The right product changes with your hair and its history. The one that suits you is found in the finder, or at the salon
How SEAM thinks
Straightening it, or working with the wave, is yours to decide
SEAM does not argue against either
What matters is being able to choose whichever feels right, knowing the hair you have now
Hair Finder
Is your wave humidity-driven, or history-driven?
Frizz from humidity, or wave from history — the right care changes with the cause
See wave types→If you would rather talk it through, visit a SEAM certified salon
Frequently asked questions
- Is curly hair inherited?
- It is mostly said to come from the shape of the hair's cross-section, which you are born with. It can also appear later with age or hormonal change
- Why does it frizz on rainy days?
- Hair takes moisture from the air, and that is when wave shows. How you dry it, and the leave-in you use, change how it settles
- Straightening, or care that works with the wave — which is better?
- Straightening it or working with it — the choice is yours, and SEAM supports either. We suggest starting with the Hair Finder to know the hair you have now