Caring for damage
and bleached hair

Hair that has chased the colour and texture you wanted
carries a story in the same measure
Small habits, so it does not tire further

Why hair gets damaged

The more heat, friction, colour and bleach hair accumulates, the more its inner components are said to be lost little by little
The cuticle on the surface opens more easily too, moisture escapes, and you feel it as dryness and snagging
Because damage once done does not go back, care that keeps it from progressing is the key

Small hints for every day

• · Before drying and before ironing, take the step that shields from heat
• · Turn the iron down a little, and do not pass over the same place again and again
• · Wet hair is at its most delicate — do not rub it, be gentle
• · Ends dry fastest and damage soonest — wrap them in a leave-in

How far the damage goes differs from person to person. A formula that suits your history is found in the finder, or at the salon

How SEAM thinks

Bleach and colour are there to be enjoyed
Not endurance — what matters is choosing the next move with the history behind you
SEAM thinks through the care that suits you best, together with the story your hair carries

Frequently asked questions

Can damaged hair go back to how it was?

Damage once done is not said to return to how it was. That is exactly why it matters to stop it going further, and to settle how the hair looks and feels

Is it all right to use a flat iron every day?

Take a moment to shield it from heat first. Turning the temperature down a little and not passing over the same place repeatedly already changes the strain on your hair

How does salon-exclusive care differ from drugstore care?

The point of salon-exclusive is that it can be chosen for your hair and its history. At SEAM we guide you in store, looking at your hair